What Is the Harry Potter Stock Index?
The Harry Potter Stock Index is a collection of stocks from companies related to the Harry Potter series franchise. Created by StockPickr, this index seeks to capture some of Harry Potter's success by investing in selected movie producers, merchandisers, and advertisers currently associated with the franchise.
- The Harry Potter Index is no longer tracked, but originally included companies related to the Harry Potter book series and movies.
- Products and services related to the Harry Potter "brand" include movies, toys, games, books, as well as other products related to JK Rowling's creation.
- The Harry Potter Index, and pop culture financial terms, routinely come up when a franchise, person, business, or product is popular.
Understanding the Harry Potter Stock Index
The Harry Potter Stock Index includes such firms as Scholastic (SCHL), the publisher of the Harry Potter books, and Time Warner—which is now owned by AT&T (T)—the series' movie producer. The index even includes Amazon (AMZN), which sells the movies and books, as well as Hasbro (HAS), Motorola (MSI), Electronic Arts (EA), and Coca-Cola (KO).
The success of the Harry Potter franchise has snowballed since the first of seven Harry Potter books. Harry Potter and the Sorcerer's Stone by JK Rowling, was first published in 1997. With the addition of movies, toys, games, and other accessories, Harry Potter has created an industry generating billions of dollars in sales. With each new book edition or movie release, StockPickr believed investors could benefit by investing in companies involved with Harry Potter–branded items.
In 2019, NBCUniversal—which is part of Comcast Corporation (CMCSA)—acquired some of the rights associated with the Harry Potter franchise.
Harry Potter Stock Index and Other Pop Culture–Influenced Financial Terms
The Harry Potter Stock Index, and other indexes based on popular culture, are attached to the often-transitory successes of certain celebrities or pop culture phenomena. Note that stock portfolios and financial terms that are tied to celebrities tend to have a short shelf life, depending on how long the buzz lasts. For instance, the Angelina Jolie stock index, created by Fred Fuld, is made up of a selection of stocks from companies associated with actress Angelina Jolie, including those of Sony (SNE), Viacom (VIAC), and Disney (DIS).
Other terms that have been used by financial reporters and experts that reflect popular media include the Honey Badger Stock Market, which refers to the viral 2012 video where a narrator irreverently praised the Honey Badger for its bullheaded spunk. The term is applied to a stock market that overperforms and seems, against all expectations, impervious to harm.
History of the Harry Potter Index
The Harry Potter Stock Index was developed by StockPickr. The site was founded in 2006 and then sold to TheStreet.com in 2007.
TheStreet.com has very little reference to the index. Over the years, as rights to the franchise have changed, and companies have been bought out and consolidated, the index, if it were tracked, would look quite different than it initially did. Those who are interested can still trade in names related to the Harry Potter series, although a trackable or tradable index based on the pop culture classics will be hard to come by.