What Is the Hawthorne Effect?
The Hawthorne Effect is the supposed inclination of people who are the subjects of an experiment or study to change or improve the behavior being evaluated only because it is being studied and not because of changes in the experiment parameters or stimulus. It was first identified by organizational researchers in the 1920s.
More recent research suggests that the Hawthorne Effect may not actually be real and that the original study was flawed.
- The Hawthorne Effect is when subjects of an experimental study attempt to change or improve their behavior simply because it is being evaluated or studied.
- The term was coined during experiments that took place at Western Electric’s factory in the Hawthorne suburb of Chicago in the late 1920s and early 1930s.
- The Hawthorne Effect is thought to be unavoidable in studies and experiments that use humans as subjects.
- Whether or not the Hawthorne Effect is real remains up for debate.
How the Hawthorne Effect Works
The Hawthorne Effect refers to the fact that people will modify their behavior simply because they are being observed. The effect gets its name from one of the most famous industrial history experiments that took place at Western Electric’s factory in the Hawthorne suburb of Chicago in the late 1920s and early 1930s. However, subsequent analyses of the effect have revealed that the original results were likely overstated along with several flaws in the study's design and execution.
The Hawthorne experiments were originally designed by the National Research Council to study the effect of shop-floor lighting on worker productivity at a telephone parts factory in Hawthorne. However, the researchers were perplexed to find that productivity improved, not just when the lighting was improved, but also when the lighting was diminished. Productivity improved whenever changes were made in other variables such as working hours and rest breaks.
The researchers concluded that the workers’ productivity was not being affected by the changes in working conditions, but rather by the fact that someone was concerned enough about their working conditions to conduct an experiment on it.
The Hawthorne Effect and Modern Research
Research often relies on human subjects. In these cases, the Hawthorne Effect is the intrinsic bias that researchers must take into consideration when studying their findings. Although it can be challenging to determine how a subject's awareness of a study might modify their behavior, researchers should nevertheless strive to be mindful of this phenomenon and adapt accordingly.
While there is no universally agreed-upon methodology for achieving this, experience and keen attention to the situation can help researchers prevent this effect from tarnishing their results.
Although it can be challenging to determine how a subject's awareness of a study might modify their behavior, researchers should nevertheless strive to be mindful of this phenomenon and adapt accordingly.
The Hawthorne Effect in Medical Practice
As an example of the Hawthorne Effect, consider a 1978 study conducted to determine if cerebellar neurostimulators could reduce the motor dysfunction of young cerebral palsy sufferers. The objective testing revealed that the patients in the study claimed that their motor dysfunctions decreased and that they embraced the treatment. But this patient feedback countered the quantitative analysis, which demonstrated that there was scant increased motor function.
Indeed, the increased human interaction with doctors, nurses, therapists, and other medical personnel during these trials had a positive psychological impact on patients, which consequently fostered their illusion of physical improvements to their conditions. When analyzing the results, researchers concluded that the Hawthorne Effect negatively impacted the data, as there was no evidence that the cerebellar neurostimulators were measurably effective.
Is the Hawthorne Effect Real?
While the Hawthorne Effect is taught in business schools and sociology courses around the world, recent scholarship has begun to question its validity. According to Scientific American, out of the first three original experiments, only one showed improved productivity, the second found no improved productivity, and in the third productivity actually worsened. What is suspicious is that the sponsors of the study ordered the destruction of all data, including everything that had been sent to MIT, and for no report to be written. When the original data finally did resurface, several scholars were able to debunk the initial findings. Additionally, modern attempts to replicate the Hawthorne Effect have been inconclusive. Only seven out of 40 such studies found any evidence of the effect.
Why Is It Called the Hawthorne Effect?
The name comes from where the original studies took place: in a factory complex known as the Hawthorne Works, outside of Chicago, IL.
What Were Some of the Flaws of the Original Hawthorne Study?
Scholars have identified several flaws in the studies that led to the Hawthorne Effect. For one, the sample size was very small: just five individual workers. Moreover, the members of the sample changed over time. The researchers conducting the study were not blinded and so could have been biased. The data collected, even if it had been sound, has been further criticized as being misinterpreted.