What is 'Home Bias'

Home bias is the tendency for investors to invest in a large number of domestic equities, despite the purported benefits of diversifying into foreign equities. This bias is believed to have arisen as a result of the extra difficulties associated with investing in foreign equities, such as legal restrictions and additional transaction costs. Other investors may simply exhibit home bias due to a preference for investing in what they are already familiar with rather than moving into the unknown.


Investing in foreign equities tends to lower the amount of systematic risk in a portfolio because foreign investments are less likely to be affected by domestic market changes.

However, investors from all over the world tend to be biased toward investing in domestic equities. For example, an academic study from the late 1980s showed that although Sweden possessed a capitalization that only represented about one percent of the world's market value of equities, Swedish investors put their money almost exclusively into domestic investments.

Research from a 2012 Indiana University study titled, "No Place Like Home: Familiarity in Mutual Fund Manager Portfolio Choice," found that some professional U.S. mutual fund managers are also likely to demonstrate the same behavioral biases in their portfolio decisions as individual investors. It showed that the average fund tends to be overweight in stocks from its managers' home states, although the bias was stronger among managers who are less experienced.

Mutual funds and exchange-traded funds (ETF) both provide a relatively easy and low-cost way to diversify across international investments that may otherwise be more difficult to access on their own.

How Home Bias Affects Diversification

Diversification reduces risk by allocating investments among various asset types, geographic regions, and industries. It aims to maximize returns by investing across different areas to lessen the chance that a market event can have a debilitating effect on an entire portfolio.

By not investing beyond one's particular country or region, investors can become too concentrated in the movements of their domestic market and economy, increasing the volatility risk level to the portfolio. When an investor is not properly globally diversified, they may miss opportunities to invest in faster-growing markets.

Further diversification benefits can be gained by investing in foreign markets since they tend to be less-closely correlated with domestic performance. For example, an economic downturn in the U.S. economy may not negatively affect China's economy too dramatically; therefore, holding investments in Chinese equities can give investors a level of protection against losses due to a negative change in the American economy.

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