What Is Investment Crowdfunding?

Investment crowdfunding is a way to source money for a company by asking a large number of backers to each invest a relatively small amount in it. In return, backers receive equity shares of the company.

Key Takeaways

  • Investment crowdfunding is a way for companies to raise funds by asking a large number of backers to each invest a relatively small amount.
  • This type of crowdfunding is normally restricted to accredited investors.
  • It is a way to lower the barriers to entry for individual investors.
  • Popular platforms for equity crowdfunding are SeedInvest and FundersClub.

Understanding Investment Crowdfunding

Investment crowdfunding is normally restricted to accredited investors. In 2016, final rules issued by the Securities and Exchange Commission (SEC) for the Jumpstart Our Business Startups Act (JOBS Act) in the U.S. allowed for a greater scope of investors to invest via crowdfunding once better infrastructure was in place to do so.

Investment crowdfunding may also entail obtaining debt as well as equity stakes. Micro-loan providers are a source of debt investment whereby a large group of individuals may invest in a small piece of a larger loan. Lenders typically know the purpose of the loan and the terms, including the interest rate, the length of the loan, and the estimated credit rating of the borrower.

Lenders receive an interest rate typically higher than other debt instruments due to the credit risk associated with borrowers; however, they can spread a large amount of money incrementally across a large number of loans. Borrowers may seek this sort of financing when traditional borrowing is too costly or is not an option for them.

Entrepreneurs typically have found seed money to start a new business by taking loans from banks, family, and friends, or by offering equity ownership in return for investment from family and friends or from angel and venture capital investors. Investment crowdfunding now allows a startup to seek relatively small investments from a large number of backers when other fundraising options are not available or come with too much cost.

Popular Crowdfunding Platforms

Backers receive shares of the new company commensurate with the amount invested. Popular platforms for equity crowdfunding are SeedInvest and FundersClub. FundersClub serves a community of accredited investors in compliance with SEC Regulation D (Reg D) rule 506b. SeedInvest leverages the JOBS Act to fund startups with smaller stakes from more investors. Micro-lending platforms such as LendingClub and Prosper allow for crowdfunded debt financing where a backer, instead of owning part of the company, becomes a creditor and receives regular interest payments until the loan is eventually paid back in full.

Investment crowdfunding should be relegated to the riskier portion of any portfolio.

Investment Crowdfunding Benefits

Both equity and debt investment crowdfunding can be risky, but investors can diversify a sum of money across a wide range of choices. It can be an exciting way for individuals to support a startup that they feel connected to. Since the buy-in can be very small for an equity stake (often the company is able to set the terms) it lowers the barriers to entry for individual investors and can be a useful way to learn about startup investing.