What Is Long Position – Long?

A long position—also known as simply long—is the buying of a stock, commodity, or currency with the expectation that it will rise in value. Holding a long position is a bullish view.

Long position and long are often used In the context of buying an options contract. The trader can hold either a long call or a long put option, depending on the outlook for the underlying asset of the option contract.

  • An investor who hopes to benefit from an upward price movement in an asset will "go long" on a call option. The call gives the holder the option to buy the underlying asset at a certain price.
  • Conversely, an investor who expects an asset’s price to fall—are bearish—will be long on a put option—and maintain the right to sell the asset at a certain price.

A long position is the opposite of a short position (short).


Long Position

The Many Faces of Long

Long is one of those investing terms that can have multiple meanings, depending on where it is used. The most common meaning of long is in the length of time an investment is held. However, the term long has a different meaning when used in options and futures contracts.

Key Takeaways

  • A long—long position—refers to the purchase of an asset with the expectation it will increase in value—a bullish attitude.
  • A long position in options contracts indicates the holder owns the underlying asset.
  • A long position is the opposite of a short position.
  • In options, being long can refer either to outright ownership of an asset or being the holder of an option on the asset.
  • Being long on a stock or bond investment is a measurement of time.

Long Holding Investment

Going long on a stock or bond is the more conventional investing practice in the capital markets. With a long-position investment, the investor purchases an asset and owns it with the expectation that the price is going to rise. This investor normally has no plan to sell the security in the near future. In reference to holding equities, long refers to a measurement of time.

Going long on a stock or bond is the more conventional investing practice in the capital markets, especially for retail investors. An expectation that assets will appreciate in value in the long run—the buy and hold strategy—spares the investor the need for constant market-watching or market-timing, and allows time to weather the inevitable ups and downs. Plus, history is on one's side, as the stock market inevitably appreciates, over time.

Of course, that doesn't mean there can't be sharp, portfolio-decimating drops along the way, which can be fatal if one occurs right before, say, an investor was planning to retire—or needed to liquidate holdings for some reason. A prolonged bear market can also be troublesome, as it often favors short-sellers and those betting on declines.

Finally, going long in the outright-ownership sense means a good amount of capital is tied up, which could result in missing out on other opportunities.

Long Position Options Contracts

In the world of options contracts, the term long has nothing to do with the measurement of time but instead speaks to the owning of an underlying asset. The long position holder is one who currently holds the underlying asset in their portfolio.

When a trader buys or holds a call options contract from an options writer they are long, due to the power they hold in being able to buy the asset. An investor who is long a call option is one who buys a call with the expectation that the underlying security will increase in value. The long position call holder believes the asset's value is rising and may decide to exercise their option to buy it by the expiration date.

But not every trader who holds a long position believes the asset's value will increase. The trader who owns the underlying asset in their portfolio and believes the value will fall can buy a put option contract. They still have a long position because they have the ability to sell the underlying asset they hold in their portfolio. The holder of a long position put believes the price of an asset will fall. They hold the option with the hope that they will be able to sell the underlying asset at an advantageous price by the expiry.

So, as you see, the long position on an options contract can express either a bullish or bearish sentiment depending on whether the long contract is a put or a call.

In contrast, the short position on an options contract does not own the stock or other underlying asset but borrows it with the expectation of selling it and then repurchasing it at a lower price.

Long Futures Contracts

Investors and businesses can also enter into a long forward or futures contract to hedge against adverse price movements. A company can employ a long hedge to lock in a purchase price for a commodity that is needed in the future. Futures differ from options in that the holder is obligated to buy or sell the underlying asset. They do not get to choose but must complete these actions.

Suppose a jewelry manufacturer believes the price of gold is poised to turn upwards in the short term. The firm can enter into a long futures contract with its gold supplier to purchase gold in three months from the supplier at $1,300. In three months, whether the price is above or below $1,300, the business that has a long position on gold futures is obligated to purchase the gold from the supplier at the agreed contract price of $1,300. The supplier, in turn, is obligated to deliver the physical commodity when the contract expires.

Speculators also go long on futures when they believe the prices will go up. They don’t necessarily want the physical commodity, as they are only interested in capitalizing on the price movement. Before expiry, a speculator holding a long futures contract can sell the contract in the market.

Pros and Cons of a Long Position


  • Locks in a price

  • Limits losses

  • Dovetails with historic market performance


  • Suffers in abrupt price changes/short-term moves

  • May expire before advantage is realized

Real World Examples of Long Positions

For example, let's say Jim expects Microsoft Corporation (MSFT) to increase in price and purchases 100 shares of it for his portfolio. Jim is therefore said to "be long" 100 shares of MSFT.

Now, let's consider a November 17 call option on Microsoft (MSFT) with a $75 strike price and $1.30 premium. If Jim is still bullish on the stock, he may decide to purchase or go long one MSFT call option—one option equates to 100 shares—instead of purchasing the shares outright as he did in the previous example. At expiry, if MSFT is trading above $75, Jim will exercise his right to buy on his long option to purchase 100 shares of MSFT at $75. The writer of the options contract—the short position—that Jim bought must sell him the 100 shares at the $75 price.

Taking a long position does not always mean that an investor expects to gain from an upward movement in the price of the asset or security. In the case of a put option, a downward trajectory in the price of the security is profitable for the investor.

Let's say another investor, Jane currently has a long position in MSFT for 100 shares in her portfolio but is now bearish on it. She takes a long position on one put option. The put option is trading for $2.15 and has a strike price of $75 set to expire November 17. At the time of expiry, if MSFT drops below $75 Jane will exercise the long put option to sell her 100 MSFT shares for the strike price of $75. In this case, the option writer must buy Jane's shares at the agreed-upon $75 price, even if the shares are trading at less on the open market.