DEFINITION of 'Macromarketing'

The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, macromarketing refers to how product, price, place and promotion strategies - the four P's of marketing - create demand for goods and services, and thus influence what is produced and sold in an economy.

BREAKING DOWN 'Macromarketing'

Over the centuries, businesses have become more adept at reaching potential consumers through an expanding set of mediums. Marketing, therefore, has become a part of the daily life of a consumer, since consumers are exposed to advertisements for products and services wherever they turn. Because marketing affects what consumers do, it in turn affects how individuals and businesses interact with the environment as a whole.

  1. Four Ps

    The categories that can be controlled in the marketing of a good ...
  2. Micromarketing

    Micromarketing is a marketing strategy in which advertising efforts ...
  3. Demand Theory

    Demand theory is theory relating to the relationship between ...
  4. Sluggish Economy

    A state in the economy in which the growth is slow, flat or declining. ...
  5. Promoter

    A promoter is an individual or company that, for a fee, helps ...
  6. Rate Of Adoption

    The number of members of a society who start using a new technology ...
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