DEFINITION of 'Media Kit'

A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the need for a company's employees to repeatedly answer the same questions.

BREAKING DOWN 'Media Kit'

A media kit can be as simple as a page on a company's website or as complex as a package of information and product samples sent to selected members of the media. The media kit commonly provides the company's official name; the names, titles and biographies of its most important people; information about the company's history and function; photos; and any press releases the company has had written about itself. A media kit can also provide contact information for reporters, who seek additional information or want to interview someone at the company.

Example of a Media Kit

For example, the personal finance site Kiplinger.com provides a media kit that presents a clear value proposition to express why Kiplinger’s advice is trusted and highly practical “for readers seeking actionable solutions.” Below this headline are links to products, including the Kiplinger Personal Finance Magazine, Kiplinger Retirement Report, and Kiplinger’s Custom Content option. In addition, Kiplinger offers native advertising, a retirement planning guide, and email opportunities. The site also includes a quick link to contact an Ad Sales Representative. This example is on the simpler end of media kits; however, the materials still display Kiplinger’s important information in readily accessible form to promote the company's product and clear communication of its mission and audience.

RELATED TERMS
  1. Social Media

    Social media is a computer-based technology that facilitates ...
  2. Social Media Optimization (SMO)

    Social media optimization (SMO) is the use of social media networks ...
  3. Promotion

    A promotion can refer to the advancement of an employee's position, ...
  4. Interactive Media

    A method of communication in which the program's outputs depend ...
  5. Media Effect

    The media effect describes how certain stories that the media ...
  6. Promoter

    A promoter is an individual or company that, for a fee, helps ...
Related Articles
  1. Investing

    Amazon Patents Meal Kits, Pressuring Blue Apron

    Amazon has filed a patent application for meal kits, taking on a slew of startups like Blue Apron.
  2. Financial Advisor

    6 Social Media Mistakes Advisors Should Avoid

    Financial advisors who are embracing social media as part of their digital marketing strategy need to avoid making these six mistakes.
  3. Financial Advisor

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  4. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  5. Investing

    Matter Ventures, Google and the NYT Create New Media Startup Accelerator

    The goal of the NY-based collaboration is to foster discourse between innovative media and ad tech startups and traditional media companies.
  6. Investing

    Financial Advisors: Social Media Is a Gold Mine (FB, TWTR)

    Learn how social media is a gold mine for financial advisers. Maintaining a social media presence enables you to reach customers, and it provides social proof.
  7. Small Business

    How Small Businesses Can Best Use Social Media

    As a small business owner, how much time should you spend social networking? We give you some pointers.
RELATED FAQS
  1. What is a power ratio?

    A power ratio is a method used by media companies to measure revenue performance compared to the audience share it controls. ... Read Answer >>
  2. How do Internet companies profit if they give away their services for free?

    Learn how companies in the Internet sector make a profit when service, content and user applications are offered at no cost ... Read Answer >>
  3. Who Are Facebook's Main Competitors?

    Explore the different social media networking sites and internet companies that are competing directly with Facebook, such ... Read Answer >>
  4. What financial ratios are best to evaluate for consumer packaged goods?

    Understand various activity and solvency ratios, and learn why these ratios are important when evaluating the consumer packaged ... Read Answer >>
Trading Center