What Is a Mompreneur?
Mompreneur, or "momtrepreneurs," is a slang term describing women who start or run their own businesses while also acting as a full-time parent, where mompreneur is a combination of the words "mom" and "entrepreneur." Data shows that mompreneurs are more likely to run a business out of the home than out of a commercial building.
Because of family obligations, mompreneurs have to balance the requirements of running a business with the demands of raising their children, and they may do the bulk of their work during the time when their children do not require as much attention, such as when they are at school. Most of the time, mompreneurs are mothers who are running small scale operations out of their own homes, such as selling crafts on sites like Etsy or eBay, rather than those founding high-growth ventures in Silicon Valley.
Women entrepreneurs, especially those that are balancing work and family obligations, are a rising trend and a sign that the startups space is becoming more egalitarian and inclusive, which could be construed as a boon for feminism. At the same time, however, the term "mompreneur" may be seen as derogatory toward mothers who are business owners.
- Because of family obligations, mompreneurs have to balance the requirements of running a business with the demands of raising their children.
- Mompreneurship is a relatively new trend in entrepreneurship and has come to increased prominence with the Internet allowing entrepreneurs to sell products out of their homes.
- Because these income producing activities can be carried out with a flexible schedule, it is conducive for people—such as mothers of young children—to remain active as a small business owner while also taking care of the family.
Mompreneurship is a relatively new trend in entrepreneurship, and it has come to increased prominence in the online age, with the Internet allowing entrepreneurs to sell products out of the home rather than relying on foot traffic like brick-and-mortar businesses. They may also take up the same line of work as they had before having children, remotely logging into office networks and telecommuting.
Online platforms for selling goods and services have proliferated in the past decade, allowing people to work for themselves from the comfort of their own home, selling crafts or homemade items, retailing wholesale items, or conducting freelance work, among other pursuits. Because these income producing activities can be carried out with a flexible schedule, it is conducive for people—such as mothers of young children—to remain active as a small business owner while also taking care of the family. While mompreneurs refer particularly to women in such situations, men who are fathers are also increasingly relying on such types of business ownership.
Some have criticized the rise of multi-level marketing scheme operations that are geared toward women specifically, selling themselves as ways for working moms to become the "owners" of their own business—but where, in fact, they are subject to the direction of a parent company. Examples include such enterprises as Rodan + Fields, LuLaRoe, and Herbalife.
Example of a Mompreneur
Let's say a young stay-at-home mother is looking to start a business. Because watching children can be time consuming, she decides to create personalized goods while the kids take their naps. A great place to showcase these goods is on a site like Etsy—where they handle the marketing, ecommerce, and transaction all the way through. This arrangement makes a lot of sense for the mother because she needs a schedule that works around being a full-time parent.