What is a Non-Sampling Error
A non-sampling error is an error that results during data collection, causing the data to differ from the true values. Non-sampling error differs from sampling error. A sampling error is limited to any differences between sample values and universe values that arise because the entire universe was not sampled. Sampling error can result even when no mistakes of any kind are made. The "errors" result from the mere fact that data in a sample is unlikely to perfectly match data in the universe from which the sample is taken. This "error" can be minimized by increasing the sample size. Non-sampling errors cover all other discrepancies, including those that arise from a poor sampling technique.
BREAKING DOWN Non-Sampling Error
Non-sampling errors may be present in both samples and censuses in which an entire population is surveyed and may be random or systematic. Random errors are believed to offset each other and therefore are of little concern. Systematic errors, on the other hand, affect the entire sample and are therefore present a greater issue. Non-sampling errors can include but are not limited to, data entry errors, biased survey questions, biased processing/decision making, non-responses, inappropriate analysis conclusions and false information provided by respondents.
While increasing sample size will help minimize sampling error, it will not have any effect on reducing non-sampling error. Unfortunately, non-sampling errors are often difficult to detect, and it is virtually impossible to eliminate them entirely.