DEFINITION of 'Paga'

A mobile payment platform that allows its users to transfer money and make payments through their mobile devices. Paga acts as a mobile wallet where any user equipped with a mobile device can conduct transactional activities using their device. Paga was founded in Nigeria in 2009 by Tayo Oviosu and publicly launched in 2011.

BREAKING DOWN 'Paga'

The advent of innovative technology in the financial sector (Fintech) has seen a phenomenon whereby a cash-driven economy is rapidly evolving into a digital money economy. Consumers and businesses are adapting to emergent technologies that are making financial products and services to be accessible to the general population for low costs. However, as developed economies are advancing in financial technology platforms and offerings, some developing nations are lagging in this regard. Some rural areas of developing countries don’t have easy access to banks, and if they do, the minimum deposits required by the banks may be unattainable for the residents of the community. One of the initiatives of Fintech is to achieve financial inclusion globally. The concept of financial inclusion seeks to include the unbanked and underbanked population in the digital banking era. Mobile banking systems such as Paga are being implemented to combat financial exclusion.

Paga was introduced in Nigeria to take advantage of the cash buildup in the system and to create a means whereby financial services are available to all. Although the banking sector in Nigeria is not easily accessible to everyone, the telecommunications industry has been more successful in reaching a large proportion of the country’s population. The collaboration of both the banking and telecom sector has given rise to mobile banking platforms like Paga, where a user can perform basic financial transactions with the use of a cell phone. Paga works through a mobile phone application or online through the company’s website.

With Paga, customers are able to deposit and save money, purchase pre-paid phone credit, pay utility and cable bills, and make payments to retailers. The partnership between Paga and Western Union also has the added benefit where Western Money transfers sent to users can be deposited into the users’ Paga accounts.

Paga has numerous outlets across the country where its agents act as human ATMs. A Paga account holder or non-holder who needs to transfer money would give the agent the recipient’s phone number. The agent uses his phone to process the transaction and debits the sender’s account for the amount to be sent and the transaction fee. Another option that is exclusive to account holders is the online option where the account holder can use an internet-enabled mobile device to process the transaction himself. The Paga account can be funded by depositing money with an agent, at a bank, or using a debit card online. After funds have been deposited and transferred, the sender and recipient both receive an SMS confirmation which serves as a receipt of the transaction. The SMS received by the sender confirms the amount of funds debited from the account and a withdrawal code required to access the funds which she or he would relay to the recipient. The recipient uses the withdrawal code at an outlet or a partner bank to withdraw the money sent.

In addition to basic banking transactions offered through the mobile payments app and website, Paga has a checkout payment platform that business owners, SMEs, and merchants can integrate on their own websites. Clients of these businesses also have the option of making and receiving payments through Paga’s mobile services and agent outlets.

In order to prevent fraudulent transactions, Paga has put certain measures in place to protect its users. A user logging into an unrecognized device, for example, will have to answer a couple of security questions before proceeding. Again, every transaction using Paga has to be finalized with a personal PIN known only to the user. Furthermore, each user is grouped into three levels. Level I customers are those who registered with a full name and phone number and are limited to a maximum transfer value of ₦30,000 (or $95, as of 2016) per day. Level II customers have their names, phones, addresses and ID card information on file and can transfer up to ₦100,000 (or $300) per day. Finally, Level III clients have a maximum transfer limit of ₦1,000,000 (or $3,000) per day and have two references and a credit check on file in addition to the Level II information provided.

A number of other mobile wallet and payment service platforms are increasingly being implemented in emerging nations that have a high percentage of unbanked groups. M-Pesa, MTN Mobile Money, Airtel Money and Orange Money are examples of mobile banking applications that are being employed to include all people in the growing digital financial sphere.

RELATED TERMS
  1. M-Pesa

    M-Pesa is a mobile banking service that allows users to store ...
  2. Mobile Commerce

    The use of wireless handheld devices such as cellular phones ...
  3. Mobile Marketing

    Mobile marketing is marketing that takes place via mobile devices ...
  4. Financial Inclusion

    The pursuit of making financial services accessible at affordable ...
  5. Mobile Advertising

    Mobile advertising is a method of advertising that appears on ...
  6. Transfer

    A change in ownership of an asset, or a movement of funds and/or ...
Related Articles
  1. Tech

    The Future Of Mobile Banking (JPM, BAC)

    Typically slow to react to technological change, retail banks are finally recognizing the benefits it provides to consumers as well as the cost savings it gives the firm.
  2. Tech

    Top Mobile Banking Dangers And How To Avoid Them

    Banks have improved the functionality of mobile banking so that consumers can transfer funds, pay bills or check balances whenever and wherever they may be.
  3. Investing

    Best Ways to Send Large Sums of Money Abroad

    Understand why it may be difficult to send large sums of money internationally. Learn about the top five ways to send large sums of money abroad.
  4. Insights

    How Tech Companies are Disrupting the Remittance Market

    Mobile apps by many financial tech firms are increasingly gaining high revenues from international remittances.
  5. Tech

    Mobile Banking: How Big Banks are Innovating With Fintech

    Here's how big banks are keeping up with fintech start-ups by launching their own mobile app offerings.
  6. Personal Finance

    Mobile Apps That Help You Earn Money

    With the mobile app industry set to continue its growth, we address apps that deliver money-making opportunities to users.
  7. Tech

    China Mobile: Just How Big is It? (CHL, CHU, CHA)

    The story behind China Mobile, the biggest company you might never have heard of.
  8. Personal Finance

    How Cell Phones Have Changed Your Budget

    The cost of owning a cell phone wasn't a factor for people less than two decades ago. Today, there seems to be no end to the additional charges that come from owning a smartphone.
  9. Personal Finance

    Top 3 Mobile Wallets of 2017

    Why carry around a bulky, overstuffed wallet when you can go digital with these mobile apps?
RELATED FAQS
  1. What transactions are included in a country's balance of payments?

    Learn about the many types of transactions that are recorded in a country's balance of payments, including the current, capital ... Read Answer >>
  2. For what types of accounts are demand deposits available?

    Learn about the different types of accounts designated as demand deposit accounts, such as savings accounts and money market ... Read Answer >>
  3. How does online banking assist with budgeting?

    Setting up online banking can make a personal budget easier to manage through the use of multiple accounts or expense categories ... Read Answer >>
Trading Center