What is the 'Paris Hilton Stock Index'

The Paris Hilton Stock Index is a concept consisting of stocks associated with socialite Paris Hilton. Paris Hilton, one of the heirs to Conrad Hilton's fortune from the Hilton hotel chain, came to prominence through various television shows, social media and other public appearances that highlighted her wealth and luxurious lifestyle. The publicity led to Hilton becoming an influencer. Followers of the Hilton Index believe the companies Hilton is associated benefit from the residual attention fans give these products.

BREAKING DOWN 'Paris Hilton Stock Index'

The Paris Hilton Stock Index consists of companies that could be in line to benefit from the promotional efforts, whether direct or indirect, by Paris Hilton. Some investors believe her influence on the consumer spending habits of her fans is material enough to track and warrant the creation of a portfolio concept reflective of those spending habits.

For example, Perfumania Holdings manufactures Hilton's chosen perfume line. News Corporation owns her reality TV show, "The Simple Life." Time Warner, which broadcast an interview Hilton did with talk show host Larry King after she was released from a jail sentence, which was generally regarded as one of her more famous interviews. Daimler AG makes the Mercedes-Benz cars Hilton favors. Carl Karcher Restaurants owns the Carl's Jr. franchise for which Hilton is a spokesperson. Amazon.com manages Hilton's jewelry line. CBS Corporation, through its Simon & Schuster arm, published her book. Lastly, Hilton is a spokesperson for clothing company Guess, Inc.

The Paris Hilton Index and Celebrity Endorsement

The Paris Hilton Index is a byproduct of celebrity endorsement, a traditional form of advertising or marketing strategy that companies use in an attempt to push their own brand by capitalizing on a celebrity’s name. Their social status and fame can be used to help promote a product or service. Fame can also be harnessed to raise awareness about environmental and social issues .

Marketers use celebrities to engender positive connotations of the brand they represent. Celebrity endorsement is particularly common among fashion and beauty brands, as illustrated by the rise of Paris Hilton. But celebrity endorsement is also quite typical for many lifestyle products such as cars and alcohol, and more recently, technology. The face recognition and communication skills that many celebrities have are an asset for brands wanting their goals and mission to reach a wide audience.

  1. Paris Club

    Paris Club is an informal group of creditor nations whose objective ...
  2. Endorsement

    An endorsement is defined as an amendment to a document or contract, ...
  3. CAC 40

    CAC 40 is the French stock market index that tracks the 40 largest ...
  4. Endorser

    An endorser is authorized to sign a negotiable security in order ...
  5. Angelina Jolie Stock Index

    The Angelina Jolie Stock Index is a collection of stocks of companies ...
  6. Lindsay Lohan Stock Index

    The Lindsay Lohan Stock Index is a stock index comprised of companies ...
Related Articles
  1. Investing

    Blackstone Selling Major Stake in Hilton Worldwide

    Hilton Worldwide Holdings (NYSE: HLT), an iconic name in American hospitality, is about to see a big change in its shareholder structure. The hotelier's top stockholder, financial services giant ...
  2. Retirement

    Beaufort, South Carolina: The 5 Best Retirement Communities

    Discover why the Hilton Head area of South Carolina is a popular destination for retirees, and learn about the top five retirement communities in the area.
  3. Small Business

    Failing Brands That Got A Turnaround From Celebs

    History has shown that an endorsement from the right celebrity can save an ailing brand.
  4. Tech

    Boxer Floyd Mayweather Endorsed His Third ICO

    Celebrities like Floyd Mayweather, Paris Hilton, and Mark Cuban have all attached themselves to ICOs.
  5. Insights

    Do The Political Opinions Of Celebrities Matter?

    Celebrities have run the gamut when it comes to adopting political positions. Find out if they make a difference.
  6. Insights

    Top 5 Most Profitable Hotel Companies

    How can companies control so many properties and rooms? The same way McDonald’s controls 35,000 restaurants: franchise agreements.
  7. Insights

    Outrageous Celebrity Appearance Fees

    Learn what you need to take in $100,000 speaking fees and $50,000 appearance fees.
  8. Personal Finance

    Visiting Paris And New York: How Costs Compare

    What visitors to these two tourist meccas can expect to pay for hotel, meals and seeing the sights.
  9. Investing

    Focusing on Big Banks Is a Mistake: Dick Bove

    The strategist reminds investors that the banking sector is made up of 400 companies.
  10. Investing

    Cisco Closes Its $3.7 Billion AppDynamics Purchase

    Tuesday was quite a day for Cisco (NASDAQ: CSCO) in its ongoing transformation from a legacy hardware giant into a cloud, data center and software analytics leader.  Chief Strategy Officer Hilton ...
  1. What are some examples of successfully executed leveraged buyouts?

    Learn about one of the most successful leveraged buyouts in corporate history that led to large profits for investors who ... Read Answer >>
Trading Center