DEFINITION of 'Pop-Up Retail'

A retail store that is opened temporarily to take advantage of a trend or a seasonal product. Demand for products sold in pop-up retail is typically short-lived. Pop-up retail stores are found most often in the apparel and toy industries.

BREAKING DOWN 'Pop-Up Retail'

The term "pop-up" refers to the short-term duration of the stores, which "pop up" one day and are gone the next. Halloween costume stores are a common example, as are fireworks stores. Pop-up stores are also beneficial to retailers; in a down market, sellers can take advantage of lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.

RELATED TERMS
  1. Retail Sales

    Retail sales are an aggregated measure of the sales of retail ...
  2. Store Of Value

    Any form of commodity, asset, or money that has value and can ...
  3. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
  4. Scientific Retailing

    The use of technology by retailers in order to make decisions ...
  5. Gator

    The name of a software company best known for its adware products. ...
  6. Mass Market Retailer

    Mass market retailer is a seller of consumer goods that are priced ...
Related Articles
  1. Insights

    19 Retailers Are Shedding Stores So Far in 2017

    As consumers increasingly spend money on restaurants and travel, mall-based retailers feel the pinch.
  2. Investing

    Amazon Is Opening a Pop-Up Cocktail Bar in Japan

    The tech giant continues to build out its physical presence in efforts to expand into new markets.
  3. Investing

    99 Cents Only Stores Profits Edge Up

    Dollar retailer 99 Cents Only increased revenue and profits despite product-cost increases.
  4. Investing

    Can Samsung Compete With Apple's Retail Stores?

    This strategic move may just shoot Samsung to an uncatchable spot in the consumer technology sector.
  5. Insights

    Amazon Go Opening Delayed on Tech Woes

    Amazon was hoping to launch a cashier-less store this month, but technology is proving tricky.
  6. Investing

    What's Causing the Death of the Retail Store?

    Brick and mortar retail stores continue to close, but is e-commerce really to blame?
  7. Investing

    Retail Sector: Losers Outweigh Winners in Q1

    Retailers have been having a tough time since the holidays—and more pain is expected in Q1 results.
  8. Small Business

    Why Traditional Retailers Keep Struggling

    Here are some core reasons that the traditional retail industry is struggling today
RELATED FAQS
  1. What has the retail sector evolved to its current structure?

    Find out about the retail sector, the size of United States and global retail markets and why online retailers are changing ... Read Answer >>
  2. What factors are the primary drivers of share prices in the retail sector?

    Find out which factors investors need to consider when evaluating companies in the retail sector, including the basic fundamentals. Read Answer >>
  3. What countries represent the largest portion of the global retail sector?

    Learn about the five countries that dominate the global retail sector: Japan, Germany, the United Kingdom, China and the ... Read Answer >>
  4. What category of retailers will perform most strongly when the economy is doing well?

    Learn why volatile market segments such as automotive and building supplies tend to perform the best among the retail sector ... Read Answer >>
  5. How do I determine a company's market share?

    Learn what market share is, how to calculate a company's market share, and how to interpret the market share of a company ... Read Answer >>
  6. Which retail stocks pay the highest dividends?

    Learn which retail stocks pay the highest dividends as measured in terms of dividend yield and why investors need to carefully ... Read Answer >>
Hot Definitions
  1. Treasury Yield

    Treasury yield is the return on investment, expressed as a percentage, on the U.S. government's debt obligations.
  2. Return on Assets - ROA

    Return on assets (ROA) is an indicator of how profitable a company is relative to its total assets.
  3. Fibonacci Retracement

    A term used in technical analysis that refers to areas of support (price stops going lower) or resistance (price stops going ...
  4. Ethereum

    Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built ...
  5. Cryptocurrency

    A digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of ...
  6. Financial Industry Regulatory Authority - FINRA

    A regulatory body created after the merger of the National Association of Securities Dealers and the New York Stock Exchange's ...
Trading Center