DEFINITION of 'Repurposing'

The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way. The practice is not limited to physical items, and is a common practice for marketing material and content.


For example, a business may use images from an older, successful advertising campaign in a new campaign rather than come up with brand new images. In the pharmaceutical industry, medications are frequently used to treat illnesses and symptoms for which they weren't originally tested.

BREAKING DOWN 'Repurposing'

Repurposing is essentially a form of recycling. Instead of throwing an item away, an individual or business finds a new use for it. This can be a cost-effective strategy, since items that can be used instead of discarded prevent a business from having to purchase new, possibly expensive items.

RELATED TERMS
  1. Big Ticket Item

    A big ticket item is a high-cost item, such as a house or car, ...
  2. Special Item

    A special item is a large expense or source of income that a ...
  3. Exceptional Item

    An exceptional item is a charge that must be noted on a company's ...
  4. Non-Core Item

    A non-core item is an engagement considered to be outside of ...
  5. Capital Allowance

    A capital allowance is the amount of expenditure that a business ...
  6. Scheduled Personal Property

    Additional coverage that's over and above the typical coverage ...
Related Articles
  1. Investing

    Financial Statement: Extraordinary Vs. Nonrecurring Items

    When it comes to analyzing a company, successful analysts spend considerable time differentiating between accounting items that are likely to recur going forward from those that most likely will ...
  2. Insights

    A Guide To Returning Christmas Gifts

    The Christmas season can be stressful, but returning unwanted gifts can be even more stressful. Here are some tips to help you avoid the stress.
  3. Personal Finance

    How To Use Price Adjustments To Get The Best Deals

    We take a look at 6 top retailers' price adjustment policies, and tell you how to get your money's worth.
  4. Personal Finance

    5 Avoidable Shopping Mistakes

    By avoiding these common shopping mistakes, you may be able to save your hard-earned dollars and get more bang for your buck.
  5. Personal Finance

    5 Money-Saving Shopping Tips

    Reducing the amount you spend is the easiest way to make your money grow.
  6. Personal Finance

    How The Auction Market Works

    Here's a look into the online auction market and how to get yourself the best value possible on sites like eBay and Quibids.
  7. Insights

    How To Shop At Wholesale Retailers

    Have a plan and think twice before you venture through the sliding glass doors.
  8. Small Business

    Turn Your Old Clothes Into Cash

    If your closet is full of clothes you don't wear, use these tips to make some money (and some room) quickly and easily.
  9. Personal Finance

    Sneaky Strategies That Fuel Overspending

    Find out how to avoid six of the worst vender ploys this holiday shopping season.
  10. Investing

    How To Decode A Company's Earnings Reports

    Read between the lines to decipher a company's true financial condition.
RELATED FAQS
  1. What is the accounting treatment for unusual or infrequent items for IFRS and U.S. ...

    Learn to identify the unusual or infrequent items listed on an income statement prepared according to either US GAAP or IFRS ... Read Answer >>
  2. How long should you hold on to credit card statements?

    Holding on to credit card statements can be helpful when they contain personal purchases, tax-deductible items, or products ... Read Answer >>
  3. What is the difference between gross profit margin and contribution margin?

    Learn the difference between gross profit margin, an overall profitability metric analysts use, and contribution margin, ... Read Answer >>
  4. Which is better for tax deductions, itemization or a standard deduction?

    Each deduction that you claim may result in a decrease in the amount of taxes that you owe. However, whether you receive ... Read Answer >>
  5. What are some examples of prime cost items?

    Learn about prime cost, including the definition of raw materials and direct labor, and how the types of expenses included ... Read Answer >>
Hot Definitions
  1. Treasury Yield

    Treasury yield is the return on investment, expressed as a percentage, on the U.S. government's debt obligations.
  2. Return on Assets - ROA

    Return on assets (ROA) is an indicator of how profitable a company is relative to its total assets.
  3. Fibonacci Retracement

    A term used in technical analysis that refers to areas of support (price stops going lower) or resistance (price stops going ...
  4. Ethereum

    Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built ...
  5. Cryptocurrency

    A digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of ...
  6. Financial Industry Regulatory Authority - FINRA

    A regulatory body created after the merger of the National Association of Securities Dealers and the New York Stock Exchange's ...
Trading Center