What is a 'Seasonally Adjusted Annual Rate - SAAR'

A seasonally adjusted annual rate (SAAR) is a rate adjustment used for economic or business data, such as sales numbers or employment figures, that attempts to remove seasonal variations in the data. Most data is affected by the time of the year, and adjusting for the seasonality means more accurate relative comparisons can be drawn between different time periods. For example, the ice cream industry tends to have a large level of seasonality as it sells more ice cream in the summer than in the winter, and by using seasonally adjusted sale rates, the sales in the summer can be accurately compared to the sales in the winter.

BREAKING DOWN 'Seasonally Adjusted Annual Rate - SAAR'

To calculate SAAR, take the unadjusted monthly estimate, divide by its seasonality factor and multiply by 12. Alternatively, take the unadjusted quarterly estimate, divide by its seasonality factor and multiply by four.

How Does SAAR Help With Data Comparisons?

SAAR helps with data comparisons in a number of ways. By adjusting the current month's sales for seasonality, a business can calculate its current SSAR and compare it to the previous year's sales to determine if sales are increasing or decreasing. Similarly, if a person wants to determine if real estate prices are increasing in his area, he can look at the median prices in the current month or quarter, adjust those numbers for seasonal variations and convert them into SAARs that can be compared to numbers for the previous years. Without making these adjustments first, the analyst is not comparing apples with apples, and as a result, cannot make clear conclusions.

For example, homes tend to sell more quickly and at higher prices in the summer than in the winter. As a result, if a person compares summer real estate sales prices to median prices from the previous year, he may get a false impression that prices are rising. However, if he adjusts the initial data based on the season, he can see whether values are truly rising or just being momentarily increased by the warm weather.

How to Calculate and Use the Seasonality Rate

To calculate the seasonality rate, analysts start with a full year of data, and they find the average number for each month or quarter. The ratio between the actual number and the average determines the seasonal factor for that time period. Imagine a business earns $144,000 over a course of a year, and $20,000 in June. Its average monthly revenue is $12,000, making June's seasonality factor 1.67.

The following year, revenue during June climbs to $30,000. When divided by the seasonality factor, the result is $17,964, and when multiplied by 12, that makes the SAAR $215,568, indicating growth.

What Is the Difference Between Not Seasonally Adjusted and Seasonally Adjusted Rates?

While seasonally adjusted (SA) rates try to ameliorate differences between seasonal variations, not seasonally adjusted (NSA) rates do not take into account seasonal ebbs and flows. Concerning a set of information, NSA data corresponds to the information's annual rate, and SA data corresponds to its SAAR.

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