What is a 'Sacred Cow'

A sacred cow is a firmly held belief that is rarely questioned and is largely exempt from criticism or opposition.

BREAKING DOWN 'Sacred Cow'

Sacred cows are a matter of opinion. One person's sacred cow is another's time-tested wisdom. Ideas labeled as sacred cows typically reflect one's ideology. While some may apply this label to the free market or to corporations, others put the minimum wage or government programs into this category.

In investing and elsewhere, the term is often used to dismiss an idea that an author is arguing against. Some examples of ideas labeled sacred cows in finance include: mutual funds, dividend investing, saving 15% of one's income for retirement, financial planning and Morningstar's style box. Ideas that are labeled sacred cows may also be referred to as "myths."

RELATED TERMS
  1. Cash Cow

    1. One of the four categories (quadrants) in the BCG growth-share ...
  2. Joint Supply

    An economic term referring to a product or process that can yield ...
  3. White Label Product

    A product manufactured by one company that is packaged and sold ...
  4. Medium Of Exchange

    An intermediary instrument used to facilitate the sale, purchase ...
  5. Private Label Credit Card

    A private label credit card is a store-branded credit card that ...
  6. Style Box

    Style boxes were created by Morningstar and designed to visually ...
Related Articles
  1. Investing

    Spotting Cash Cows

    We show you why some of these companies stand apart from the herd.
  2. Investing

    5 Current Misconceptions About Investing

    As an investor, you don't want to miss out on gains for your portfolio. Read on to find out what they could be.
  3. Investing

    Commodity Traders Are Using This ETF To Invest In Livestock

    Strategic traders should be paying attention to the livestock markets.
  4. Personal Finance

    Amazon Quietly Expands Private Labels (AMZN)

    Amazon.com Inc. quietly launched two new brands this week. These brands sell coffee and baby food and are Amazon's first perishable food private labels.
  5. Investing

    Big Money In Private Labels

    The growth of private label and store brands represents an interesting opportunity for investors.
  6. Insights

    Construction Halted on Dakota Pipeline (ETE, ETP)

    The Obama administration announced on September 9, 2016 that construction on federal lands would be temporarily halted.
  7. Investing

    Amazon's Private Label Boosted by Whole Foods: Analyst

    The Seattle-based company's earnings from private labels are expected to touch $20 billion by 2022.
  8. Personal Finance

    4 Must-Do’s for Basic Financial Safety

    When it comes to guarding your financial safety, these steps are necessary.
  9. Trading

    Trade the Move in Commodities With These ETFs (COMT)

    Bullish chart patterns combined with nearby support makes now an interesting time to buy into commodities.(COMT,COW)
  10. Investing

    Amazon to Make its Own Athletic Wear Line

    Guess who has to worry about Amazon now? Nike and Lululemon.
RELATED FAQS
  1. What's an easy way of calculating gross sales in Excel?

    Use Excel to calculate gross sales, display sales data, and establish a template that allows for extensive sales calculations ... Read Answer >>
Hot Definitions
  1. Ethereum

    Ethereum is a decentralized software platform that enables SmartContracts and Distributed Applications (ĐApps) to be built ...
  2. Cryptocurrency

    A digital or virtual currency that uses cryptography for security. A cryptocurrency is difficult to counterfeit because of ...
  3. Financial Industry Regulatory Authority - FINRA

    A regulatory body created after the merger of the National Association of Securities Dealers and the New York Stock Exchange's ...
  4. Initial Public Offering - IPO

    The first sale of stock by a private company to the public. IPOs are often issued by companies seeking the capital to expand ...
  5. Cost of Goods Sold - COGS

    Cost of goods sold (COGS) is the direct costs attributable to the production of the goods sold in a company.
  6. Profit and Loss Statement (P&L)

    A financial statement that summarizes the revenues, costs and expenses incurred during a specified period of time, usually ...
Trading Center