DEFINITION of 'Social Style'

Developed by the TRACOM Group, the social style model categorizes people according to personality traits and how they interact with others. Organizations use these models to enhance communication and collaboration among team members.

BREAKING DOWN 'Social Style'

The social style model can also be used to determine the types of roles employees would be best and/or worst-suited to fill based on their interpersonal interactions. Think of it as a way to avoid trying to squeeze a square peg into a round hole or visa-versa. That time-consuming practice can result in poor performance and awkward relationships simply because a person’s specific traits were not considered when adding him or her to a team or put in a managerial role that doesn’t suit their style.

The social style examines where individuals fall on a cardinal scale, with two opposing points being "controls/emotes" that measure assertiveness, and "tells/asks" that gauge how responsive or vocal the individual is. The grid created by these four characteristics determines the social style:

Analytical: Control/Ask – This person is serious and calculating.

Driving: Control/Tell – This person likes to be in charge and is emotionally under control.

Expressive: Emote/Tell – This person is an extrovert with a tendency toward drama.

Amiable: Emote/Ask – This person is friendly, a team player and easy going.

For example, most managers fall into the Driving category, while those in human resources tend toward Amiable. Using the same logic, technicians and computer experts are mostly Analytical; while writers, graphic artists lean toward being Expressive.

By knowing which social style you fall into and determining which fits the people you work with will help improve communication and efficiency among team members.

Uses for the Social Style Model

Identifying another individual's social style can provide a salesperson with a wealth of information about certain aspects of that individual's life. A car salesman paying attention to a customer's behavior around certain models of sports cars compared to sedans, for example, may lead him to believe that the customer prefers speed over accessibility or size. The customer may become agitated or exhibit excited behavior toward an accompanying friend when near a red convertible, but seem listless near a blue four door.

RELATED TERMS
  1. Style

    Style refers to the investment approach or objective that a fund ...
  2. Social Capital

    Social capital is the economic resources obtained from interactions ...
  3. Social Sentiment Indicator

    A social sentiment indicator analyzes aggregated social media ...
  4. Leadership Grid

    Leadership Grid is a behavioral model used by organizations to ...
  5. Social Security Benefits

    Social security benefits are funds that are received by retired ...
  6. Social Economics

    Social economics is a branch of economics that focuses on the ...
Related Articles
  1. Investing

    Which Mutual Fund Style Index Is for You?

    The Russell and MSCI Barra style classification systems can help pick the right mutual fund style.
  2. Investing

    Build A Model Portfolio With Style Investing

    This sophisticated approach will add flair to your returns.
  3. Investing

    Understanding the mutual fund style box

    A style box is a graphical representation of a mutual fund's characteristics. Evaluate your investments, or your investment professional, with this simple tool.
  4. Investing

    When Socially Responsible Investing Hurts

    Socially responsible investing can make you feel good but it may not boost your returns.
  5. Investing

    How to Diversify With a Style-Based Approach

    Investors who want a truly diversified portfolio should also consider diversifying by style.
  6. Retirement

    Will the Social Security Cap Increase Help It Last Longer?

    The Social Security cap increase will be 7% in 2017, but even that may not be enough to keep Social Security from running out of funds.
  7. Trading

    The Power Of Social Media: Influencing Trading And The Markets

    Check out the growing power of social media, and how it is being used to predict and influence investment markets.
Trading Center