DEFINITION of 'Twit Pitch'

A slang term used to describe an overview of a product or service that is short enough to fit in the character limitations of the social networking website Twitter. A twit pitch is a variation of an elevator pitch, but with the constraint being the 140 character limit imposed by Twitter instead of the time spent in an elevator.


The advent of new technology and the impact it has on modern business has made longer business proposals a thing of the past. Venture capitalists and executives who were forced to divvy up their limited time reading lengthy proposals may decide if a proposal warrants further reading by examining twit pitches for key words. This places more pressure on the person making the proposal, as he or she will have to explain a potentially complex topic in a small amount of space.

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