1. Implementing A Small Business Social Media Strategy: Introduction
  2. Implementing A Small Business Social Media Strategy: Define Your Goals
  3. Implementing A Small Business Social Media Strategy: Define Your Target Audience
  4. Implementing A Small Business Social Media Strategy: Research The Platforms
  5. Implementing A Small Business Social Media Strategy: Plan Your Content
  6. Implementing A Small Business Social Media Strategy: Build And Develop Your Social Media Presence
  7. Implementing A Small Business Social Media Strategy: Maintain Your Profiles
  8. Implementing A Small Business Social Media Strategy: Hiring A Social Media Manager
  9. Implementing A Small Business Social Media Strategy: Conclusion
Traditionally, marketing efforts have focused on finding customers through television, radio and print advertisements, direct mail, telemarketing, frequent email blasts and so forth. The idea was, “throw a big enough net and you’re sure to catch some fish.”
 
Today’s businesses can take a different approach. Rather than hunting down clients, businesses can now use social media to make it easier for their potential clients to find them. This approach is less intrusive than older marketing techniques, and because social media relies on people being, well, social, it can prove an effective way to spread your message across the Internet.
 
As with any business strategy, it is important to have an organized and thoughtful approach to marketing and social media is no different. Carolyn Porter, the Business Department Chair with Southwestern Community College emphasizes the importance of having a well-planned strategy, stating, “a good social media strategy can mean the difference between engaging with your audience and simply adding to the noise.”
 
Small businesses can employ social media strategies to connect with and engage existing and potential clients, providing intriguing content while spreading the word about their products and services. As more people rely on recommendations from friends and family to make purchase decisions, it is in the best interest of most small businesses to develop and maintain a vibrant and engaging social media presence. 

Related Articles
  1. Small Business

    Implementing A Small Business Social Media Strategy

    As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses.
  2. Investing

    Financial Advisors: Social Media Is a Gold Mine (FB, TWTR)

    Learn how social media is a gold mine for financial advisers. Maintaining a social media presence enables you to reach customers, and it provides social proof.
  3. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  4. Financial Advisor

    Why Social Media is a Necessity for Advisors

    There are a multitude of reasons why financial advisors should be on social media. Here are three of them.
  5. Small Business

    How Small Businesses Can Best Use Social Media

    As a small business owner, how much time should you spend social networking? We give you some pointers.
  6. Financial Advisor

    Not on Social Media Yet? You May Be Losing Clients

    If you’re a youngish advisor and still not on social media, consider the changing landscape. You could be losing clients because of it.
  7. Financial Advisor

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  8. Financial Advisor

    Social Media ‘Don’ts’ for Financial Advisors

    Financial advisors should be aware of the many rules and regulations surrounding the use of social media in their practice. Here's a quick guide.
Frequently Asked Questions
  1. What is the formula for calculating the capital asset pricing model (CAPM) in Excel?

    Find out more about the capital asset pricing model (CAPM) and the formula for calculating it in Microsoft Excel.
  2. What's the Difference Between Alphabet's GOOG and GOOGL?

    Learn the difference between the GOOG and GOOGL stock ticker symbols for Alphabet (the company formerly known as Google).
  3. Does Netspend Accept Wire Transfers?

    Find out how Netspend cardholders can arrange for electronic transfers to add money to their Netspend prepaid debit cards ...
  4. What is Operations Management Theory?

    Historical and modern operations management theory can be used to benefit businesses.
Trading Center