

The riskreturn tradeoff is the balance between the desire for the lowest possible risk and the highest possible returns. In general, low levels of uncertainty (low risk) are associated with low potential returns and high levels of uncertainty (high risk) are associated with high potential returns.
Each investor must decide how much risk they’re willing and able to accept for a desired return. This will be based on factors such as age, income, investment goals and personality. It’s important to decide how much risk you can take on while still remaining comfortable with your investments: Too little risk and your earnings will suffer; too much risk and you won’t be able to sleep at night. The key is to find the balance where your earnings are acceptable and you’re not outside your comfort zone.
The following chart shows a visual representation of the risk/return tradeoff for investing, where a higher standard deviation means a higher level or risk – as well as a higher potential return.
It’s important to keep in mind that higher risk doesn’t automatically equate to higher returns. The riskreturn tradeoff only indicates that higher risk investments have the possibility of higher returns – but there are no guarantees.
Riskfree rate of return: the "control" by which actual risk is measured
On the lowerrisk side of the spectrum is the riskfree rate of return – the theoretical rate of return of an investment with zero risk. It represents the interest you would expect from an absolutely riskfree investment over a specific period of time. In theory, the riskfree rate of return is the minimum return you would expect for any investment because you wouldn’t accept additional risk unless the potential rate of return is greater than the riskfree rate. In practice, however, the riskfree rate doesn’t exist because every investment has at least a very small amount of risk. (See also: How is the RiskFree Rate of Interest Used to Calculate Other Types of Interest Rates or Loans?)
The interest rate on a threemonth U.S. Treasury bill is often used as the riskfree rate for U.S.based investors – the market considers there to be virtually no chance of the government defaulting on its obligations. As an example, assume the riskfree rate is 1.4%. Therefore, for virtually no risk, you can earn 1.4% per year on your money. Of course, 1.4% is low compared to other investments. Index funds, for example, average returns closer to 7%, and there are outlier investments where returns are in the tripledigits or even higher (think: Bitcoin). While it can be difficult to “see everyone else getting rich” on investments like Bitcoin, it’s important to remember those investors are taking on considerably more risk, including the loss of some or all their initial investment. One of the biggest decisions you make as an investor is selecting the appropriate level of risk. (For more, see: Financial Concepts: The Risk/Return Tradeoff.)
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