2019 Best Online Brokers Awards

Vanguard won an award in the following category:


Aside from this Vanguard broker review, we've also reviewed the Vanguard Personal Advisor Services robo-advisor.

Vanguard focuses its considerable energy on helping its high wealth clients plan for retirement and other long-term goals. As such, its trading technology is lacking. Fulfilling their long-term focus, there is little of interest to active traders or derivatives traders. The platform is deliberately bare-bones. The tools available for financial advisors are somewhat more robust, but that is not the focus of this review. Though Vanguard offers a huge array of low-cost mutual funds and ETFs, their online brokerage site for individuals leaves a lot to be desired.

Much is made of Vanguard’s ownership structure, which is unique. The firm is owned by its own funds, and is set up as a not-for-profit entity.

Disclosure: Vanguard chose not to submit the data we requested for our review, or to provide us with a test login. We collected the data that we could on our own, and used a friend’s account for the hands-on review. 


  • Some large account balances qualify for some discounted and free trades

  • Approximately 1,800 commission-free ETFs available

  • Good education resources for long term planning


  • Very outdated website and trading tools

  • Low Vanguard-managed assets balances are charged a service fee

  • Accounts with less than $50,000 in Vanguard assets face high trading fees

Trading Experience


The site is difficult to navigate and is obviously not a priority for the company. There are no streaming quotes; you’ll have to refresh the screen to get updates. There are no customization options. We could not find any way to set up alerts. 

Trading Technology


Vanguard’s order router seeks out price improvement rather than speed, and their statistics put them in the middle of the pack. They do not accept payment for order flow for equity orders. 



The site is clunky and difficult to navigate. After doing some research and finding what you’d like to trade, you have to leave the research page, open a trade ticket, and remember the ticker symbol of the item you want to trade. Options trading is limited to a single leg online; you have to call a live broker to place more complex orders.

Mobile and Emerging Tech


Vanguard offers mobile apps for iOS, Android and Kindle Fire devices. The layout is actually much nicer and easier to use than the website. They added mobile check deposit in the last year. Quotes, however, are delayed.

Range of Offerings


You cannot sell stock short at Vanguard, and options trading is limited to a single leg. You can trade fixed income online, though the interface is difficult to use.

News and Research


Vanguard offers a stock screener, and a separate ETF screener. The mutual fund screener is very basic and focuses on finding Vanguard funds even though they carry funds from many more fund families. Options research is limited to looking at options chains, which are significantly less informative than chains on other broker sites. Charting is extremely basic and includes no customization or technical studies. 

Portfolio Analysis and Reports


Portfolio balances and holdings reports utilize delayed quotes, which is less than ideal. But since Vanguard is not putting itself out there as a broker for frequent traders, and they focus on the longer term, providing real time account data does not appear to be a priority. There are ways to check out your asset allocation, though, and how your investing strategy is working to meet your goals. 

Customer Service and Help


Service is tiered and depends on your account balance. The phones are open 8am-10pm Monday through Friday, and there is no online chat capability.

Education and Security


Education offerings are fairly basic, and are aimed at very long-term investing. They host occasional webinars that focus on the longer term.



The standard commission schedule is a bit higher than competitors at $0 per equity trade, and $0 plus $1 per contract for options. Margin rates are on the high side and there is a $3,000 minimum investment for Vanguard mutual funds. 

What You Need to Know

Vanguard’s strength is maintaining a varied array of low-cost ETFs and mutual funds, but you can buy them on any online broker’s site. If you are looking for trading tools and in-depth education, Vanguard’s offerings will not please you. This brokerage seems to actively dissuade investors who want to trade more often than once per solar orbit of Jupiter.  

Compare Vanguard

Vanguard is a go-to source for commission-free ETFs. See how they compare against other online brokers we reviewed.

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In addition, every broker we surveyed was required to fill out a 320-point survey about all aspects of their platform that we used in our testing. Many of the online brokers we evaluated provided us with in-person demonstrations of their platforms at our offices.

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