Specialization happens when a person, business, or region focuses their productive efforts on a smaller subset of a larger system in order to gain a competitive advantage. By specializing, a person or company often becomes better at that task or production than competitors, can take advantage of a niche market, or can create a reputation in the specialized field.Most people specialize in their career choice to some degree. One businessperson may specialize in marketing, another in finance. One lawyer may specialize in tax law, another in construction law. Companies often specialize, but not always. Some car manufacturers compete in virtually every car category, while others choose to specialize in certain segments more than others. Chrysler competes in many segments, but its Jeep division specializes in off-road vehicles. A region might specialize in a product, if it is especially well suited to produce that product. For example, Hawaii specializes in growing pineapples, because its climate is better suited than most other areas for growing tropical fruit. Specialization generally raises the level of expertise of the labor force, and the quality and quantity of the products produced, as compared to a generalized focus on production. At the opposite end of the spectrum, a person who handles many different tasks on the job, or company with a diverse product line, is a generalist, not a specialist.