A value chain is a series of activities that add value to a product during every step of production.A business has primary activities that relate directly to the creation of goods and services, and support activities that enhance efficiency. Starbucks (Nasdaq: SBUX) is a good example of how these ideas can be successfully applied. Starbucks’ primary activities begin with inbound logistics, which requires selecting the best coffee beans from producers in Latin America, Africa and Asia. It operates more than 21,000 direct or licensed stores in 65 countries. It sells most of its products in its stores. It invests more in superior quality products and services than marketing, but supports new offerings through store samplings. Starbucks’ support activities require its infrastructure departments to keep its stores operational. Generous benefits and incentives motivate its dedicated workers. Starbucks uses technology to connect to its customers. It offers unlimited Wi-Fi to turn stores into makeshift offices and accepts customer feedback and questions through digital platforms.