Call it a classic Goldilocks problem for men’s footwear. Thursday Boot Co. co-founders Connor Wilson and Nolan Walsh were grad school students who just couldn’t find the right men’s boot for all occasions. Some were too rugged, some were too fine, some were too fancy and some too unrefined. On a surf trip to Central America they discovered a boot that solved all of these problems and set out to create their own version. They had no idea they had stepped into a retail opportunity they hadn’t even dreamed possible. Find out how these entrepreneurs boot-strapped their way into the fashion world and took the next step.