The We Company, most commonly known as the popular coworking network WeWork Cos., is mounting an extraordinary strategy to bolster its planned initial public offering to avoid the fate of Uber Technologies Inc. (UBER) and Lyft Inc. (LYFT), two money-losing companies whose high-profile public debuts stumbled badly.

WeWork, which lost $1.9 billion last year despite rapid revenue growth, is planning to raise up to $4 billion through a debt facility in the coming months to finance growth, and that debt could rise to $10 billion over the next several years, according to sources quoted by the Wall Street Journal, as outlined in detail below.

Bolstering WeWork's IPO

Goldman Sachs Group Inc. (GS) and JPMorgan Chase & Co. (JPM) have devised and are backing the debt plan to make the IPO attractive, according to the WSJ, and are assuring investors that the company will be able to fund growth in the coming years without having to turn back to the equity markets. It is also designed to demonstrate the value of the company’s leases and cash flows. Many of its individual properties are already profitable, and a large portion of its losses come from growth initiatives. 

Cash flows from WeWork's leading operations will go to pay the interest on the debt, according to WSJ sources. Since investors in the new debt facility would be granted access to cash flow from WeWork’s buildings in the U.S., Europe, and Latin America to fund the debt payments, the company could raise cash at a lower interest rate than it would secure in the corporate bond market, per the WSJ. Followed by the debt deal, WeWork would then do its IPO later in 2019 or early next year.

We Co. is at its core a coworking network that leases properties and turns them into community spaces that it rents out to small businesses, startups, and larger enterprises. Recently, the firm has expanded its operations in an effort to become a more diversified company.

Looking Ahead

WeWork was valued as high as $47 billion when it raised capital from SoftBank earlier this year. While many are skeptical that the company justifies that lofty valuation, bulls argue that investors should view the company as a tech firm with an expanding array of services and business lines.