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  1. Jeff Bezos: Introduction
  2. Jeff Bezos: Early Life and Education
  3. Jeff Bezos: Success Story
  4. Jeff Bezos: Net Worth
  5. Jeff Bezos: Famous or Infamous
  6. Jeff Bezos: Most Influential Quotes

Jeff Bezos made a fortune through hard work and creativity. Along the way he said some memorable things. Here are some of his choice quotes.

Bezos on Success

“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn't a strategy.” Bezos on embracing all change, whether you like the change or not.

“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.” Bezos on the ever-branching and cascading nature of human creativity as opposed to the finitude of natural resources.

“The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about  they weren't putting electricity into the home. They were putting lighting into the home.” Bezos on the unintended consequences, and unintended opportunities that new technologies create for yet-to-be-invented technologies.

“There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.” Bezos on Amazon’s decision to get into the technology hardware business by creating an e-reader.

“If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” Bezos on where a business’ focus should always be.

“If you only do things where you know the answer in advance, your company goes away.” Bezos on the vital necessity of constantly experimenting in business.

“Part of company culture is path-dependent  it's the lessons you learn along the way.” Bezos on how a vision for a company nonetheless relies on the constant, and often-surprising, input from the market.

Bezos on Virtue

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” Bezos on the mechanism by which necessity becomes the mother of invention.

“The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'” Bezos on the importance of considering all possibilities before ignoring an idea.

“I believe you have to be willing to be misunderstood if you're going to innovate.” Bezos on the risk inherent in creating anything new.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Bezos on building a company’s reputation.

Bezos on Customer Experience

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.” Bezos on creating proactive systems to keep customers happy.

“Ebooks had to happen.” Bezos on the necessity created by the meeting of new technology and millennia-old cultural forms.

“I don't know about you, but most of my exchanges with cashiers are not that meaningful.” Bezos on the low emotional and intellectual value of the human interactions that the Internet is stripping from daily life.

“One of the things it was obvious you could do with an online store is have a much more complete selection.” Bezos on one of the early advantages and opportunities he saw when creating Amazon.

“Strip malls are history.” Bezos on some of the ways that the Internet will change the American landscape.

“But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.” Bezos on the fundamental, structural untapped potential of the Internet. 

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